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Collector Pack | Sesame Street

Package development, following style guide

Play All Day Elmo | Sesame Street

Package development, with directive to break from style guide

Feature plush | Sesame Street

Adapted graphics for Feed Me Cookie Monster package, following the branding of the wildly successful Tickle Me Elmo package

Feed Me Cookie Monster | Sesame St.

Back of package — art direction of photography and panel layout

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Sesame Street

As a Creative Manager at Hasbro:
Executed packaging for Sesame Street toys under the Playskool brand.

- Package development
- Art direction of package photography
- Interfacing with the licensor.
- Packaging team management